Based on the business’ website; identify an ideal customer persona, create a direct email campaign, and analyze which email distribution channel would be best.

Yorkville’s Young at Heart is a persona created to describe Sassafraz’s ideal customer. The demographics, lifestyle, interests, motivations, behavioural traits and challenges or this segment of people were identified using key information about the business and Yorkville’s landscape.

Yorkville’s Young at Heart represent the ideal target persona for Sassafraz due to their alignment with the restaurant’s unique blend of cool sophistication and contemporary Canadian cuisine. This dynamic demographic, composed of creative professionals, tech enthusiasts, and young executives, seeks distinctive and aesthetically pleasing dining experiences that complement their active urban lifestyle. The restaurant’s commitment to sustainability, showcased through its relationships with local farms and purveyors, appeals to their desire to support local businesses with a focus on quality and uniqueness. The mix of casual and upscale spaces caters to their diverse social and professional needs, making Sassafraz an attractive destination for both leisurely dining and networking, while its SoHo-inspired decor and lush interiors provide an Instagram-worthy backdrop for their social media-driven lifestyle. This persona not only represents a core demographic for Sassafraz but also encapsulates the spirit of the restaurant, ensuring a strong connection between the brand and its target audience.