MRGRT Aesthetics / www.mrgrtaesthetics.com
February 2022 – Ongoing
MRGRT Aesthetics is a passion project created by Margaret Armstrong during a time when she was feeling very lost and unsure of what to do in this world (thanks, COVID!) Armed with a lifelong passion for all things beauty-related and her only truth being she loves helping people feel their best, Margaret plunged into the world of esthetics when she decided to take an eyelash extension course in the spring of 2020.
Through esthetics Margaret found a deep love and appreciation for “hanging out with the girls” and understanding the women’s psyche of purchase behaviour and WHY. Growing her social media following and expanding her business through various strategies has been her most continuous and exciting challenge.
Goal
As a new business in an oversaturated esthetics industry in York Region, create a marketing strategy and emphasize competitive edge to drive sales and grow clientele.
Approach
Create effective branding across various social media outlets & website for potential clients to view services. Build online community of primarily Gen Z and Millennials to drive engagement and relatability. Build positive relationships, studio experience & forge a sense of community with clients to drive positive word of mouth. Implement Google Business and SEO marketing for socials. Implementing client forms to collect customer data and build contact list for marketing purposes.
Achievements
- Grow a client database & email list of +200 people within 2.5 years.
- 184% increase in gross sales in 2023 compared to previous year (2022).
- Expand business beyond services within first year to selling retail products.
- Successfully sell services + products to multiple client segments effectively across York, Durham & Simcoe Region.
- Highly experienced on the Square platform – inventory + appointment management, website building, email marketing.
Margaret Dalene Armstrong 