The journal
Pop culture, decoded.
Brands, books, music and beauty, and the marketing moves behind them. Plus notes on women in business and whatever else I can’t stop thinking about.
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Why Capturing Thoughts Matters More Than Ever in the Digital Age
In a world obsessed with visuals and plagued by anti-intellectualism, writing is a radical act. Discover how it preserves our thoughts, fuels brand storytelling, and offers…
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The Phenomenon of Rebecca Yarros’ Onyx Storm Release: Mastering Bookish Marketing
Rebecca Yarros’ Onyx Storm isn’t just a book; it’s a cultural moment. By combining exclusivity, social media buzz, and a strategic distribution strategy, Yarros has turned…
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From Pop Princess to Broadway Icon: Ariana Grande
Ariana Grande’s casting as Glinda in Wicked wasn’t just a Broadway-to-Hollywood transition—it was a marketing masterstroke. Her pop star persona initially raised eyebrows, but it ultimately…
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The Marketing Mess of It Ends With Us: A Tone-Deaf PR Disaster
The marketing of It Ends With Us serves as a cautionary tale, prioritizing aesthetics over substance in promoting serious themes like domestic violence. Blake Lively’s tone-deaf…